The Good Life

THE ASK

We were delighted to be approached by a company called The Good Life — an earth-first e-commerce store that sell only ethically-conscious good and donate a percentage of their profits to grassroot causes. The purpose behind the business was really strong, so our job was to craft its visual identity and turn their purpose into a brand story that did their mission justice. 

OUR APPROACH – CRACK THE STORY

We got knee-deep in the company and its values to draw out the story that would inspire a strong brand identity and strategic USPs.

CRAFT A VISUAL LANGUAGE

We used our understanding of the brand to craft a logo that helped to tell the brand’s tiered story. We also supplied a suite of icons, bespoke brand colours & typography and usage guidelines. 

Earth First

Source & sell reusable & ethically-conscious goods only

CONSCIOUS COMMUNITY

Unite consumers as a community of change-makers

PROFIT PACT

Invest a percentage of our profits into the Indreni Children’s Foundation

OFFSET IMPACTS

Offset carbon impact by planting trees for every order placed

CREATE A BRAND COMPASS

We then developed a brand bible, consisting of brand values, positioning and tone of voice guide, ensuring the brand stayed true to its purpose as it grew. 

ALL IN ALL

We helped to turn a burgeoning concept into a living brand— one with a strong identity, mission and tone of voice. 

 

We took a company with a really meaningful mission and gave it the banding to match, helping it to feel bold & be seen.